V&A project
"the V&A are holding a major new exhibition next year as
a follow up to their previously successful exhibition, Brand.New ten years ago
from 19 October – 14 January 2001. this new
exhibition will take as its focus, the issues of branding and anti-branding after the credit crunch and will reflect
ten years since Brand.New by being held from 19 October 2010 – 14 Jan 2011. i was asked to provide concepts for the name and brand for the exhibition along with: a pair of posters that advertise the exhibition,
one to show branding in a positive light and one to show branding in a negative
light, both including: a strong ‘call to action strap line, exhibition brand, V&A brand, web address, dates and branded exhibition materials."
negative response positive response
negative response positive response
merchandise board
